From day one, it’s been our mission to bring safe, effective, and high-quality products to you and your loved ones. This is a commitment that will never change.
In an effort to keep our customers up to date, we’re letting you know that Honest is switching from Totally Chlorine Free (TCF) to Elemental Chlorine Free (ECF) fluff pulp in our diapers. This is an update in the way the fluff pulp is made, but the safety and quality of the diaper you know and love remain the same.
We carefully consider all product changes and, since we launched our diapers over a decade ago, numerous studies have made us confident in ECF fluff pulp processing. Additionally, we conduct rigorous analysis and tests to ensure our products' performance, safety, and efficacy meet our strict Honest Standard.
This update has also allowed us to source fluff pulp from North America (instead of Scandinavia) to reduce our transportation carbon footprint. As always, our diapers are dermatologist-tested and toxicologist-evaluated.
This change will impact all Honest Clean Conscious Diapers™ starting on November 6, 2023. The exact timing will vary by size + print through next year.
What is fluff pulp? Where does it come from?
Fluff pulp is an important part of our diaper core and helps diapers absorb liquid! Our fluff pulp is sourced from responsibly managed forests in North America. Fluff pulp does not come in contact with your little one's skin. Our fluff pulp is safely locked between the top sheet & back sheet in the core of our diaper.
When are your diapers transitioning to ECF fluff pulp?
This change will impact all Honest Clean Conscious Diapers™ starting on November 6, 2023. The exact timing will vary by size + print through next year. Please refer to the back of the packaging if you're unsure which fluff pulp is in your diapers. We hope this helps!
Does the diaper still work the same?
We carefully consider all product changes and have conducted rigorous analyses and tests to ensure that we continue to provide the highest quality diapers that are safe for your baby. Our diapers still provide advanced absorption and leak protection for your babe!
What does the Oeko-Tex Certification mean?
We're proud to say that our Clean Conscious Diapers™ are now OEKO-TEX® Standard 100 certified! OEKO-TEX® is a globally-recognized, independent third-party that tests every component of our diapers for 350 toxic chemicals to ensure their safety. The OEKO-TEX® Standard 100 certification for our diapers means they have successfully passed rigorous safety standards and are free from heavy metals, pesticides, PFAS, and certain colorants and chlorinated compounds (just to list a few!).
Are your diapers still considered hypoallergenic?
Yes! Our Clean Conscious Diapers™ are still considered hypoallergenic.